????????Google made an announcement that they opened the Adsense network to other third-party advertisers. This is good news for both publishers and third-party advertising network. Publishers have more monetization possibilities and advertising networks deliver more traffic to their advertisers.
Currently, this only works for image ads, so you will see no change if you are opted out. If you are currently using or going to use image ads, then you have to update your privacy policy to let your visitors know about the third-party ads you’re serving.
We’re happy to announce that the Google content network now accepts display ads served from qualified third-party vendors. During this initial release, only ads in English are eligible, although we look forward to offering more options in the future.
By accepting third-party ads, we can attract a greater variety of advertising on the Google content network, which we believe will result over time in increased revenue for publishers and more relevant advertising for end users.
More on Google’s Official Blog

June 1st, 2008 at 3:56 am
Advertising is so important to our industry especially at this time when so many changes are occuring.
June 2nd, 2008 at 7:48 pm
Hmm, this is some pretty interesting news. I am using Adsense, yet, I was unaware f this. Until I read your post. Thanks. I will dive in to my Adsense account and see if it is to benefit for me.
June 3rd, 2008 at 7:35 am
And Google makes more money in the long run… which makes me want to work for Google even more. Too bad I’m not tech-savvy enough to join them.
June 7th, 2008 at 4:51 pm
I still can’t figure it out and what it means actually.
June 7th, 2008 at 9:15 pm
Google is getting so big … Way To go Google .. hehe
June 16th, 2008 at 8:44 pm
google adsense is not good.
June 20th, 2008 at 9:09 am
thats great to us
June 21st, 2008 at 8:17 am
That is really good for the publisher. but one bad thing they have done. They ordered not to shuffle adds. That will slow the earning.
June 26th, 2008 at 4:09 am
Thanks for sharing such great news.
June 30th, 2008 at 9:35 pm
awesome… so now blogs still have a hope of being fairly ez to monetize. ad-sense just wasnt cutting it 0_0
-Jake
July 29th, 2008 at 11:20 am
Amazing news, so adsense will be more effective now.