Categorized | Marketing

Evil marketing example

Posted on 20 July 2007

I will present you an extremely evil marketing campaign i’ve seen, ran by an insurance company.

The company that runs the campaign is probably paying a lot of money to another insurance company’s employee that, when a client goes to him to make an insurance he exaggerates the price, making it sound like 2 times higher than the other company’s and then recommends him the other company. This is neither legal or ethic, because they were practically ruining that company, by driving all their clients to them.

Probably both that employee and the company that runs the marketing campaign will get a lawsuit. If they don’t get caught, that’s an extremely profitable campaign.

This post was written by:

Alexandru Dumitru - who has written 194 posts on sandossu.com.


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7 Comments For This Post

  1. Bohemian Bloggers says:

    That IS evil! Lately I have been getting spam emails from spammers saying they are greeting card companies, and that I have cards waiting for me from colleagues, friends, and family. Yuck. I think I’ll write about in on review blog.

  2. Bryan @ One Man's Goal says:

    That is pretty evil… Hopefully this makes companies think twice about doing such an unethical thing to their customers.

  3. Kersson says:

    I crashed my car several months ago and my insurance company didn’t want to know anything about it. These symptoms don’t have happened only to me. Some of friends also had problems with their insurance companies. So, in a way, I can say that most of the insurance companies have something of evil.

  4. Chamonix says:

    I can’t say that I’m overly surprised, the insurance industry has a pretty bad rep as it is.

  5. Alex Ion says:

    Any sources for that story ?

  6. Andy says:

    As it is the insurance industry, this does not surprise me. There is not enough regulation in the insurance industry to put companies off acting in such an amoral way.

  7. costa rica real estate mujer says:

    Where is company loyalty? That paid employee is very greedy that he even agreed to do such connivance with another company. I feel sorry for the company he’s working at because they are losing great sums of money because their clients are turned over to the other and also because they have employed a very unprofessional employee who stabs them in the back

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