The brand is very important for your readers, because it will make them return on your website, talk about it and will keep it in mind. But it isn’t quite easy to brand yourself, being composed of more parts, like the domain name, website title, your name or nickname, logo and website design.

Name or nickname

This is a very important part, but is rarely met, because you need to be a celebrity, at least in your niche or industry to use your anme for branding. If people knows you, then using a title like some website by your name would help a lot, but if noone has heard of you, it would be useless. If people have heard of you, there is highly recommended to tell them who the website’s webmaster ( you ) is, so they visit it and maybe even subscribe.

You can also use your nickname, but it’s the same case as with the name.

Design and logo

A website that looks bad or like many others won’t attract the reader. But a unique one, with good-looking design and less ads will surely make him to visit it again or subscribe. Of course, if he finds things of his interests and the content is well written.

The design must be unique, easy to navigate, preferably web 2.0 style and compatible with all browsers. A brand can be created with a unique, good looking, reliable and high quality offering website. If you can offer this, then your job is easier now.

Promotion

The promotion is part of the branding, is how you choose to be branded. This depends on the way it is done ( banners, text links ) and the text or banners you use. Depending on this, the logo and website design, you can help people to easily remember you and visit you again. And with promotion, people could even visit you 2-3 days later after they see the ads, if you offer them something to help them remember your link or website name. This can vary from something funny to a generic domain, you should improvize, depending on your website.

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To be continued…