There are rumors that say Microsoft will buy Yahoo to improve their search engine and Adcenter. Microsoft is fighting to gain a bigger part of the search engines industry, but can’t defeat Google, the best in relevance, indexing and also PPC. Yahoo could help Microsoft in this game, as it ranks better than it and has technologies that are above theirs.

Yahoo has released a good PPC, that, at some points, seems to be even better than Google’s Adsense and Microsoft could surely use it, along with their search engine to improve theirs.

But it is hardly believable that Microsoft will completely buy Yahoo, it is much more believable that it will buy a big part of their stocks. Still, it will gain a big part of the search engine industry, thought, not enough to defeat Google.

I would personally prefer Microsoft not buy Yahoo, as there it will be a duopol. Microsoft should better employ qualified people, capable to improve their softwares, so it can compete with the others, as it has reputation and only needs quality.

We shall see what happens.